Not all wayfinding elements are necessarily obvious and yet many of these elements can be very effective. In an airport, for example, we need to factor in the use of colour, space, signage and consider socio-cultural aspects in relation to each other.Īn airport deals with large numbers of people and many of these people will have hearing or visibility problems.Ī combination of the use of space (such as a tunnel to guide people) and coloured floor panels can both be used to help guide people in the right direction. to for example include sociocultural elements. Performance space refers to how space is used as a whole i.e. When we think about wayfinding and colour, it is important to think not only in terms of directional signage but also to consider this use of what in tourism studies these days, is termed ‘ Performance Tourism‘ (Urry and Larsen, 2011) ((Cater and Cloke, 2007). If it is a sunny day you can see the bright yellow sunshine again or if you are in the UK, the colour of grey we seem to become accustomed to (even in summertime some years). a large windowed area with natural light. Once you exit the security area you will often find yourself walking straight into an area which has natural light i.e. The control of power that Foucault (1991) discussed in this situation involves the use of colour through blocking natural light and by using low ceilings and the control of space to influence us cognitively, to let us know to take seriously the security procedures we are about to endure in the security area. Notice for example how when you pass through the security area that the area is very enclosed and even if the walls are white and with the lights on, the feeling is one of a darkened area. In an airport, for example, the use of space and colours is used to often control our mood. The use of colour for influencing wayfinding and navigational behaviour is used in ways which are much more than for just signage and yet which can greatly influence our directional mobility. It is difficult if not impossible, to separate the discourse on the wayfinding experience involving colour from the discourse surrounding tourism space. The most obvious example of this is the colour red which is generally seen as a suggestion of danger or a warning when red is used in signage, you can expect that important information is being relayed to you. Colour Association, Moods and SpaceĬertain colours tend to be used on a national and sometimes global level to suggest certain intentions. In the future, the use of directional lighting and guidance lines on the floor I suspect will involve digital technologies and this will mean that lines can be adapted and route suggestions change dynamically to accommodate real-time issues such as crowd control. If you want to change the lines it can be very messy to take the lines up and some travel hubs are stuck with lines which now are out of date and send you in the wrong direction. There is a downside and a very practical dilemma to this method of using lines which stick to the floor. Instead of worrying about asking someone else and having to remember a number of different turns and directions, just follow the red line to the Gatwick Express train for example. This simplistic idea of coloured lines which are on the floor and which you can follow by foot enables you to find what may be otherwise hard to find locations in a very easy way. The picture above is a great use of colour and used presently in Victoria train station in London, England. The use of colour in wayfinding is sometimes obvious and easy to see and appreciate.
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